Lauren and Pamela of Sotto Brand met 10 years ago whilst working in retail at a lingerie store, and recognised a gap in the market for lingerie that blended comfort and classic romance at an accessible price-point.
After launching Sotto with a tightly-edited collection of minimal, fit-focused lingerie, the label has expanded into womenswear. Each capsule collection is made up of thematic, seasonal edits of classic, fashion-led wardrobe staples that are designed to be mixed and matched, forming a cohesive range of effortlessly stylish apparel.
From shirting to robes, trousers to trench coats: every Sotto item is carefully designed and crafted to ensure you can build a wardrobe of timeless essentials, without spending an excess of time and money in the process.
Brought together in business by their friendship, complimentary skills and shared business ethos - the duo have cemented Sotto Brand's boutique label status both locally, and internationally within just 3 years of launch.
Lauren Mariani is a graduate from the FBI Fashion College with a Diploma in Business and Fashion Design. She has 11 years experience in fashion buying and brings vast industry knowledge, with strengths in product development, trend forecasting and merchandise planning.
Pamela Katakouzinos graduated from the University of Technology Sydney with a Bachelor in Communication. She has 10 years experience in Marketing and Communication with expertise in branding, content production, consumer engagement, social media and market innovation.
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