"To inspire and be inspired"
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This is the ethos that started it all.
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At Sotto Brand, our goal is not only to inspire our community but to be inspired by the very people that wear our brand and support us.
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To assist us in achieving this goal, we wanted to share a little more insight in who we are and why Sotto Brand was born.
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Sotto Brand is a women-led, Sydney-based label seeking to reimagine the wardrobe from the base up.
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The word 'sotto' translates to 'beneath' in Italian, a nod to the founder's family roots as well as a play on using lingerie as the base for each outfit.
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Founded by Lauren Mariani, who through her many years in the fashion industry as a fashion buyer, identified the need for lingerie that provided comfort whilst celebrating the female form.
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After launching Sotto with a tightly-edited collection of minimal, fit-focused lingerie, the label quickly expanded into complimentary apparel and are set to launch their first collection of footwear and accessories later this year.
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Each collection revolves around combining accessible luxury with modern aesthetics whilst focusing on seasonal edits of classic, fashion-led wardrobe staples.
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As a brand and community, we ask you to join us in experiencing the art of dressing with timeless, modern silhouettes designed to build a forever wardrobe.
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With Love,
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Lauren & the Sotto Brand team x