Sotto heads to the US with NYFW debut.
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As featured in Inside Retail :
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Sydney-based womenswear label Sotto Brand has made its debut at New York Fashion Week with its SS24 collections, eyeing global expansion.
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The show also introduced Sotto Brand's first venture into footwear and accessories.
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The company said the debut at NYFW kicked off the brand's expansion strategy and helped the brand further grow its global presence.
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"Each collection revolves around combining accessible luxury with modern aesthetics whilst focusing on seasonal edits of classic, fashion-led wardrobe staples," the brand said.
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Founded in 2019 by Lauren Mariani as a lingerie brand, Sotto Brand quickly expanded into complimentary apparel. The brand's name translates to 'beneath' in Italian, a nod to the founder's family roots as well as play on using lingerie as the base for each outfit.
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