To celebrate four years of Sotto Brand, we would like to share a brief blog post from our founder, Lauren.
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Reflecting on the past four years fills me with an undeniable sense of joy.
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In December 2019, we embarked on our very first Sotto photoshoot in a cozy studio, with our "production crew" consisting of friends and family.
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Our website, Sottobrand.com already featured ghost imagery so the countdown to our first on-model photoshoot could not come quick enough.
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We had three amazing models on the day who breathed life into my debut lingerie collection with their beauty, grace, and warmth – all set to a backdrop of Beyoncé's anthems.
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As I revisit the content from that initial photoshoot, I can't help but feel a rush of nostalgia.
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Despite its modest scale in the grand scheme of our journey, that first photoshoot, where Sotto truly came to life, remains an indelible memory.
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"To inspire and be inspired"
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This is the guiding principle that ignited the brand.
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Fast forward four years, and I am overflowing with pride as I look back at our journey. I extend my heartfelt gratitude to everyone who has both inspired and found inspiration in Sotto.
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As we celebrate four fabulous years, I am more excited than ever to continue our mission of igniting creativity and fostering connections within our amazing community. Together, I hope to embark on the next chapter of inspiration and innovation.
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I promise to uphold our unwavering dedication to excellence in all facets of our business, and I cannot wait to see where we will be after another four fabulous years.
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Much love,
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Lauren & the Sotto team x